Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

Measurement matters. But it matters most if you measure what truly matters. And when it comes to sales, the sales metrics you choose can mean the difference between profit or loss. Between market ...

I recently shared my thoughts on how a manager should choose key performance indicators (KPIs) in an effort to get a clear understanding of their current business situation and informed decisions. The ...

If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest by an in depth study of marketers ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of ...

Boot Barn is going to report its Q1 results, with analysts expecting a sequential improvement in same-store sales into a stable performance. While Q1 looks to improve the SSS KPI, the guidance for ...

The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind the magic, as well as plenty of hard work, passion and tough ...