Consumers don't like feeling as though they're being sold to. This quirk has made it extremely difficult for scales teams to script interactions between consumers and salespeople. To work around this, ...

True customer engagement is a vital part of any sales or marketing strategy. Engaging in the right way can earn interest, investors and brand enthusiasts. On the other hand, poor communication may ...

The insertion or deletion of single, ordinary words from everyday parlance, according to New York Times Best Selling author Jennifer Blake Gluckow, can play a vital role in building relationships and ...