Stigg (not The Stig, just Stigg) describes itself as “the first scalable monetization platform for the modern billing stack.” There’s a lot going on in that sentence, but what it comes down to is that ...

You built something genuinely new. That was the goal. Now it is the problem. When there is no obvious competitor to anchor ...

Over the past decade, enterprises learned how to rein in the cloud. FinOps matured into a discipline, complete with forecasting tools and dedicated teams to keep infrastructure spend in line. But SaaS ...

You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...

Unified monetization platform startup Stigg Inc. says it’s ready to help businesses implement more dynamic and flexible pricing strategies after closing on a $17.5 million early-stage round of funding ...

Know what your customers value and align your pricing, positioning, and systems around that truth. Build your product with ...

Outcome-Based Pricing (OBP) sounds great, but it's almost impossible to do. First off, let's define what an outcome is. In general, outcomes are actions tied directly to your customer's income ...

Why are the likes of Microsoft, Oracle and Salesforce in such a rush to get their customers to adopt their own versions of agentic AI? Because they know that, if they don't get ahead of this trend, ...