What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...
Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs ...
SSP Kicked Off 2022 With Significant Revenue Growth – Q1 2021 vs Q1 2022 Marks 540% Upswing – Driven by Diverse Marketplace Approach & Opportunity for Marketers to Invest in Under-Represented ...
The industry has long advocated for a shift towards more direct paths between buyers and sellers to increase efficiency and enable more transparent access to critical data and inventory. Whilst ...
Historically, buyers have had no independent way to benchmark which sellers actually deliver direct inventory at scale across platforms, and which add to the “tech tax” as resellers. Supply Path ...
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