As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Bulk SMS allows companies to provide real-time transactional alerts like confirmation of orders, payment updates, and ...

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...

When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

NEW YORK, Nov. 30, 2025 /PRNewswire/ -- Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer ...

This article was published in 2025 and references a historical event from 2023, included here for context and accuracy. Tension: Businesses chase SMS marketing’s impressive metrics while customers ...