At the fictional Hogwarts school for witchcraft and wizardry in the Harry Potter series, students are sorted into different school houses by a magic hat based on their personalities. Similarly, in ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine an emerging speculation about AI ...

We used to think that the left brain controlled your thinking and that the right brain controlled your heart. But neuroscientists have learned that it’s a lot more complicated. In 2007, an influential ...

“When left-brain thinkers dominate, media products face a value proposition crisis — funnels and operations are optimized, but creativity is stifled.” The real divide in newsrooms isn’t between ...

As you might already know, our brains have two halves, the right hemisphere and the left hemisphere. It is one of the responsibilities of the brain to process the sensory information we get exposed to ...

At first glance, this beautiful blue-toned illustration looks like nothing more than a decorative window opening into a surreal cosmic background. But take a closer look: which way is the window ...

Work more effectively with colleagues. Recognize your strengths and blind spots. Make campaigns more creative, grounded, and human. This report shows how different ways of thinking create stronger, ...