Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

This means XR is really just an umbrella term for those experiences. Whether you're talking about a virtual reality headset or an augmented reality mobile app, what you're referring to is extended ...

Say what you will about going outside, but there isn't an AdBlock program for real-life billboards and ads. At least, there didn't use to be. A software engineer on X (formerly Twitter) has built an ...

Augmented reality allows the real world to blend with the digital world, and the mobile platform works as the perfect device to bring the two together. Mobile games such as Pokémon Go and Monster ...

After years of gaming being the flagship application for both virtual reality and augmented reality, this year's Augmented World Expo had a different flavor. Business applications occupied most of the ...

DreamPark, the creator of what it calls “the world’s largest downloadable mixed reality (XR) theme park,” said it has raised $1.1 million in seed funding. The investment will accelerate DreamPark’s ...

Metaio’s Augmented Reality Trick Lets You Metatag the Real World Augmented reality and smartphones are a techno match made in heaven, and the whole idea is about to take a fascinating turn thanks to ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...