Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and photographs - ...

Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

Qualitative Comparative Analysis (QCA) has emerged as a vital methodological tool for analysing complex causal configurations in social science research. By bridging the gap between qualitative and ...

Artificial Intelligence engineers should enlist ideas and expertise from a broad range of social science disciplines, including those embracing qualitative methods, in order to reduce the potential ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...

The Computational Social Science Meets Qualitative Research workshop took place at The London School of Economics and Political Science (LSE) on Thursday 13 and Friday 14 November 2025. Convened by Dr ...