There's a lot going on here. But you bought a Fruity Pebbles product. It's on you if you're taken aback by that.

1440 Foods, the parent company of Pure Protein and Body Fortress, is unveiling a glimpse at the new innovations in store for the ready-to-eat protein bar line. Pure Protein is launching not one but ...

A favorite protein bar transforms classic childhood cereals. Eating protein should not be a chore. Instead of choking down bars and gulping chalky powders, food brands bring favorite flavors to the ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

RONKONKOMA, NY. — Pure Protein is expanding beyond protein bars, shakes and powders with a new line of snacks, including puffs and cookie sandwiches. Made with milk protein isolate, Pure Protein Puffs ...

In a blind taste test, Delish editors tried 13 different brands of protein bars to find a winner. These are their top picks.

The partnership resulted in the creation of three products—Fruity Pebbles Protein Bars, Cocoa Pebbles Protein Bars and Frank’s RedHot Popped Crisps. The new shape pairs well with chunkier meat or ...

NEW YORK — Pure Protein, a subsidiary of sports and active nutrition company 1440 Foods, is adding two varieties to its protein bar lineup. The Galactic Brownie and caramel churro gluten-free bars are ...

Partnership with Gallaudet University also gives the brand its own ASL sign Azania Andrews, the CEO of the maker of Pure Protein, is leaning into her experience as a beer marketer as she seeks new ...

Protein bars are great for boosting energy on the go—but finding a healthy option can sometimes be tricky. “While some are made with wholesome, nutrient-dense ingredients, there are many that are ...