The Nielsen Co. has bundled psychographic data from Mindset Media into its Homescan Consumer Panel, allowing CPG brand managers to view the "mindsets" of their target consumers, and then make ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the ...

Your business serves a wide range of customers with unique interests and needs. One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...