Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...