Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

Brkthru, a fast-growing media and marketing services company known for its performance-driven and customer-focused approach, today announced the acquisition of Gigawatt, a Milwaukee, Wisconsin-based ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

New Suite Mitigates AI Governance Risk and Unlocks Programmatic Media Efficiencies NEW YORK, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Compliant, a leading provider of data integrity signals in digital media, ...

Milwaukee-based programmatic media and advertising firm Gigawatt Media has been acquired by Southfield, Michigan-based media ...

“Buyer Cloud provides the flexibility and control needed to bring our AI directly into the decisioning layer,” said Rob Buchner, Chief Executive Officer of Inuvo. “By integrating at the bidding level, ...

Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...