The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better ...

The effective reach of ad buys on DSPs (demand-side platforms) has improved this year -- thanks to a reduction in the amount of MFA (made-for-advertising) sites bought -- but it still represents a ...

The answer to that question increasingly points toward pDOOH, bought directly and transparently from owners who have skin in ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.