IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

IAB Tech Lab has created and launched an industry council to address challenges of programmatic advertising. It’s called the ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

The United Nations has asked tech companies to consider moving to business models that don’t rely on programmatic advertising to help reduce the spread of misinformation, disinformation and hate ...

Fluency, the Digital Advertising Operating System (DOAS) for scaling paid media operations across all major channels, ...