As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

There are quite a few hoops you will need to jump through when it comes to marketing your product line and successfully getting it into retail grocery locations. This doesn't have to be a difficult ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

L-R: Vic Peram, Zain Jaffer, Linda Bishop, David Wescott, Kent Lewis, Cody McLain The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit Website Business ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

The Magnificent Seven product lines are dominated by businesses in the Information Technology and Information sectors; Tesla is the only company in the Consumer sector, and its market value represents ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...