This morning Google announced two new ad formats for mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

The Virgin brand name appears on compact disks, airplanes, online games, health and fitness clubs, and soft drinks. Why? Brand extensions facilitate new product introductions. Consumers are able to ...

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

Certain well-known brands represent more than just their products or services. They also evoke particular cultures and their associated traits. In some cases, marketers have devoted considerable ...

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal ...