Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...
Costco's private label brand, Kirkland Signature, which accounts for one-third of the retailer's annual revenue, is celebrating its 30th anniversary. Kirkland Signature has built its reputation by ...
Shopping at ALDI can feel like a treasure hunt. While some shoppers swear by name-brand products, ALDI has mastered the art ...
Rising grocery prices are causing more shoppers to choose store-brand products. Store brands, also known as private label brands, are products made exclusively for a specific retailer. These products ...
Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...
Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...
Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...
BENTONVILLE, ARK. —Walmart US is eliminating synthetic dyes and 30 other ingredients, including preservatives, artificial sweeteners and fat substitutes, from its private label products. The brands ...
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