May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Coke's Powerade is undertaking a bold and innovative print and outdoor effort that positions category leader Gatorade as only half the brand Powerade is, writes Natalie Zmuda. It plans to blitz the ...

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that... Slate's Ad Report Card: Gatorade, Powerade Feud ...

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade, Powerade, and Vitamin Water? I did a blind taste test with orange flavors of different brands to find out. #k ...

In a lawsuit filed in federal district court in New York, PepsiCo charges that Coca-Cola's new Powerade Ion4 ad campaign is "a calculated, intentional strategy designed to falsely and viciously attack ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...