(CN) – A federal judge in Manhattan tossed Pepsi’s claim that rival Coca-Cola deceptively advertised its Powerade sports drinks as containing crucial electrolytes missing in Pepsi’s ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Coca-Cola South Pacific has today announced the launch of Powerade ION4, the biggest reformulation of Powerade since 2006, seeking to capitalise on the accelerated growth of the sports drinks category ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

Powerade, the official sports drink of the 2012 London Olympics, developed a better way of rehydrating as it unveiled its new drink, Powerade ion4, to accompany the Philippine contingent throughout ...

Powerade has recently launched Powerade ION4 in South Africa, which provides sportsmen with a drink designed to help achieve optimal performance by aiding hydration and providing electrolytes lost ...

Manila, Philippines - Coveting the elusive gold medal is the ultimate prize for every Olympian. So just imagine the desire, the hope within an athlete who has never brought home one for his beloved ...

Coca-Cola Co. said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. With new packaging, ...

Stokely-Van Camp Inc. (SVC) sells the Gatorade line of sports drinks. In March 2009, the Coca-Cola Company and Energy Brands Inc. (collectively Coca-Cola) launched Powerade ION4—a reformulation of its ...

Pepsico has sued Coca-Cola claiming that Coke's ads for Powerade attack Pepsi's Gatorade in a misleading way. The suit will have two major effects in the war between the two brands: It will distract ...

The Coca-Cola and McDonald's sponsorships for the London Olympics are creating outcry from health advocates, but there's one sponsorship they may be overlooking: Powerade. Powerade, the official drink ...