Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwires are just a few pet peeves of bra wearers. And shopping ...

Shop it while it’s 71% off. Wearing a bra with underwire that pinches and rubs against your skin is one way to make your day extra uncomfortable and long. Thankfully, there’s an easy solution: ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

Taking your bra off at the end of the day is one of life's greatest pleasures, right? It makes sense: Skin irritation, tightness and poking from underwires aren't a fun time. And shopping for a bra ...

Underwear brand Playtex is launching the Magic Feeling bra with a &£4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is ...

Amazon is already dishing out early black friday deals on undergarments, so there's no better time to upgrade your underwear drawer. With the changing of seasons comes with realizing your bra and ...

I think we can all agree that shopping for bras is, well, a real struggle. They're either too tight, too loose, rub your skin uncomfortably or poke you in the sides (to name just a few common gripes).

Its cushioned straps provide a no-dig, no-slide fit. It’s not exactly easy to find a bra that lifts, shapes, and feels comfortable for all-day wear, or is just right for your breast shape. Yet ...

With a new school year fast approaching and summer sales on the rise, you might be on the hunt for ways to update your wardrobe. Shopping for wardrobe staples like pants and undergarments can be a bit ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 11 min ago By Tim Nudd - 2 hours 22 min ago 2 hours 46 min ago By Asa Hiken - 6 hours 37 min ago By Brian ...

The torture of an ill-fitting bra. The annoyance of a colleague's eyes slowly moving south during a conversation. The toll gravity takes on "the girls." Playtex is exposing the candid conversations ...