Amazon plans to bring personalized ads to its smart shopping cart, called the Dash Cart. The plan is to show product ads depending on the location of the shopper or items in the cart. Amazon believes ...

The startup says it grew its ARR by $70 million in just 20 months after launching an AI agent platform for marketers.

As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary ...

Google Opinion Rewards may soon offer more surveys to users who enable personalized ads. These personalized ads are served across Google’s apps, services, and partner sites. Google Opinion Rewards is ...

Woman holding phone while surrounded with items to add to cart - Stock-Asso/Shutterstock Unless you're using an ad blocker on your Android device, you're bound to run into at least one ad while ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

United Airlines launched Kinective Media, a platform that aims to connect brands to customers via the carrier's seat-back screens and app. The carrier is already working with Norwegian Cruise Lines, ...