Personalization has become a critical component of successful marketing. You’ve likely heard about its importance repeatedly, yet many marketing leaders still hesitate to embrace it—especially ...

Chris O'Neill builds and scales enduring companies. Currently the CEO of GrowthLoop, he has led teams at Google, Evernote, Glean and Xero. You’re changing the baby, look down at the diaper basket, ...

After a very brief trial period, Microsoft is bringing ads to the Start Menu for all Windows 11 users. Microsoft announced earlier this month that it would start to test out showing recommendations in ...

So, you installed Windows 11 on your PC—or you bought a machine with the OS pre-installed—and now your computer looks like everyone else's. There's no shame in sticking to the defaults, but if you ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. The Start menu is usually at the heart of everything you do on ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...