Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the ...
How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...
'Meaning of manual labor' causes consumers to reject autonomous products. Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that ...
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