PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

Tracee Ellis Ross didn't build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her ...

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches PATTERN Beauty with the brand’s extensive assortment of washes, treatments, styling tools and more. As the brand’s first-ever department store partner ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

Tracee Ellis Ross is steering Pattern Beauty into its next growth phase, expanding beyond haircare into body care and reinforcing its leadership in textured hair products. The brand, now co-led with ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...

The actress and founder found success by surrounding herself with the right partners to scale her vision.

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...