The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Straws, plastic bags, bottles, wrappers; just how much have we cut back on single-use plastics? Not enough. In fact, some of the biggest global brands, including PepsiCo, Mars and Nestle are almost ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...

Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines. Modern SEO is about developing a cohesive brand identity ...

Unilever has said it will eliminate the word “normal” from its beauty and personal care brands’ packaging and advertising, as part of a programme calling for a more inclusive beauty industry. The ...