One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

Lead-generation advertisers are faced with serious struggles. These are the individuals who are tasked with creating ads that generate interest and encourage people to click or reach out to learn more ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...