The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days.

There’s an updated standard in town: OpenRTB 2.3. The latest version incorporates guidelines for native advertising creative within a real-time bidding environment, accounting for metadata like ...

OpenRTB 3.0 is an overhaul to the real-time bidding framework. The IAB said it will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during ...

Vistar Media, a programmatic technology provider for the digital out-of-home (DOOH) advertising segment, has extended OpenRTB integrations to include audio-only out-of-home opportunities to marketers.

The Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. OpenRTB is the standard protocol ...

Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. The ...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying ...

In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version 3.0, built upon the framework released in September 2017. Previous ...

LONDON, UNITED KINGDOM and SAN FRANCISCO, CA--(Marketwired - May 16, 2017) - RhythmOne plc (LSE AIM: RTHM) ("1R" or "the Company") today announces that it is the first organization to receive the ...

WASHINGTON and LONDON, Dec. 7, 2022 /PRNewswire/ -- The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) today announced that ...

The Interactive Advertising Bureau (IAB) has released OpenRTB 3.0 for a two-phase public comment period, according to a company press release. The new version of the real-time programmatic bidding ...