LONDON (Reuters) - Technology start-up OpenX launched an online ad marketplace for smaller Web publishers on Thursday designed to be an alternative to offerings from Google, Microsoft, Yahoo and AOL.

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK–(BUSINESS WIRE)–August 15, 2016– OpenX, a global leader in driving superior monetization for ...

I've written before about one of my favorite open-source companies, ad-server company OpenX. However, since I first covered the company, a lot has happened, all seemingly positive. For one thing, ...

Local ad platform YP has beefed up its digital ad offering by “investing heavily in programmatic” through a new partnership with OpenX. The companies have struck a multi-year agreement that will give ...

As audiences continue to migrate to mobile, ad-tech companies built to serve traditional display ads are scrambling to adapt. OpenX president John Gentry Credit: Alex J. Berliner/ABImages OpenX, an ad ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a leader in creating programmatic advertising marketplaces, today announced that Intermarkets, Inc., a media company, has selected the OpenX Ad Server ...

OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. “This lawsuit seeks not only to recover the ...

Hackers have exploited flaws in a popular open-source advertising software to place malicious code on advertisements on several popular Web sites over the past week. The attackers are taking advantage ...

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...

OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It will also sunset its ad server by the end of the year. The departing staff includes ...

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index ...