Following on from news that Britain’s largest carrier EE is looking into blocking adverts on mobile, the second largest carrier O2 has revealed it is in “advanced stages” of looking into advert ...

O2 has launched the world’s first live advert powered by 5G. Broadcast during ITV’s Rugby World Cup match between England and Argentina, the 30-second ad showed “real-time fan reactions” to promote O2 ...

O2 has become the latest operator to confirm that it is considering shutting out adverts at network level, joining EE in a potential blockade. The carrier said that it is in the "well-advanced" stages ...