It's been 15 years since a particular concept of behavioral science went mainstream. "Nudge theory", the notion that our behavior can be successfully influenced through "soft" interventions, has ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...

It is estimated that people make 35,000 decisions every day—or, to break that number down, one decision every two seconds. That’s not to say that each decision has a big impact; most are small and ...

Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

Another win for behavioral economics. On December 22, Congress passed an omnibus spending package that incorporated numerous pieces of legislation, and President Biden signed it into law on December ...

Preventing hand injuries requires more than training programs and safety signs—it requires a deeper understanding of how workers make decisions. Nudge theory offers an innovative solution by using ...