Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it's no surprise that when a new design drops, fans can be a little opinionated (to ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive releases.

On Monday, Nike's partnership with Major League Baseball (MLB) was brought to life with new official team uniforms for the 2020 season, but the internet cannot decide how they feel about them. Nike's ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December 2024. At the time, the UConn Huskies star was the first NIL athlete to get a ...

Nike’s chief design officer John Hoke remembers roughly 30 years back, when all the company’s designers could gather in one space at its Beaverton campus. Thirty years ago, that was 100 designers ...

Paul Rand’s logo for IBM is among the most recognizable bits of branding in the world. It’s a wordmark, after all. You can’t mistake it for anything other than “IBM.” But if you turn the camera 45 ...

Indiana Fever guard Caitlin Clark has been out since May 24 due to a left quad injury. However, the reigning WNBA Rookie of the Year continues to dominate the conversation in the footwear world.

Kawhi Leonard is closely identified with the Klaw logo. When you see the logo, you think of him. But as the Los Angeles Clippers star learned on Wednesday, the logo being about Leonard doesn’t make ...