Reinventing an icon is always a risky business. New Coke, the Apple III, Levi’s Type 1 jeans: All crashed and burned amid a mountain of marketing hype. So it’s perhaps understandable that JLR took ...
Ask most enthusiasts to name the most iconic off-road brands, and alongside its longtime rival Jeep, Land Rover will always crop up in the conversation. From its inception, Land Rover has churned out ...
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