The 2026 SoFi NBA Play-In Tournament generated an 18% increase among total U.S. viewers with an average of 2.79 million ...

The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA ...

In the first year of its new national TV rights deal, the league benefited from games airing on NBC to a wide audience.

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and ...

Led by Sunday Night Basketball and Coast 2 Coast Tuesday, Regular-Season Viewership on NBC/Peacock Averages 2.8 Million ...

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

The NBA ended its 2026 season with a ratings bang, bringing in the biggest regular season audience the league has seen in 24 ...

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big ...

In an 86% increase from the prior campaign, 170 million people tuned in to watch the 2025-26 NBA season across the league's partner networks.

170 million people in the U.S. watched NBA games this season, and NBC's Sunday Night Basketball has been a huge hit.

The league faced heavy scrutiny last year for its declining ratings.