PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server for publishers. PubMatic can now directly offer its ...

Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...