Marketron, provider of business software solutions and services for the media industry, announced at the NAB-RAB Radio Show it has acquired mSnap, the largest broadcast-based mobile ad network in the ...

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...

Radio One has chosen Marketron Mobile, part of its Mediascape service portfolio, as its primary technology solution to power audience engagement and sales efforts across mobile for its 50+ stations in ...

Mobile ad network madvertise might have tripled its turnover in the first half of 2011, but the company is still seeking investment, closing a $10 million funding round to cement its European ...

Mobile ad network Ad Infuse has raised $12 million in a second round of venture financing led by SoftBank Capital and including existing investors ComVentures and Storm Ventures. The company has ...

Science Inc.’s acquisition of mobile ad network PlayHaven is yet another sign of its recent push to develop engaging mobile content. The Santa Monica technology studio bought bookmarking app Delicious ...

Gofresh, the technology company behind US and Europeís leading off-deck mobile community ìitsmy.comî, presents the world leading mobile social ad-network in New York at the Ad-Tech, November 5th ñ 6th ...