Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and monetization strategies must be market specific to succeed. Based on a Mistplay survey of ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once ...

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high ...

GrowthCurve Capital agreed to make a majority investment in Mistplay, a play-to-earn and game discovery platform for mobile games. Andrew Prozes, former CEO of LexisNexis and a member of GrowthCurve’s ...

US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

Montreal-based Mistplay has revealed that GrowthCurve Capital will become its majority shareholder after reaching a definitive agreement, though the terms of their transaction are currently ...

MONTREAL--(BUSINESS WIRE)--Mistplay (“Mistplay” or the “Company”), a leading play-to-earn and game discovery platform for mobile games, today announced the completion of a definitive agreement with ...

Gathering coins and rewards just for playing games? Well, sign us up right away! That is exactly what the Mistplay app is all about, a real manna for all serious mobile gamers out there. But what if ...