Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

Meta is expanding the way it helps advertisers partner with content creators. The media company is releasing new tools to match content, including reels, with relevant Ad promotion. The new suite of ...

Meta-analysis is an objective examination of published data from many studies of the same research topic identified through a literature search. Through the use of rigorous statistical methods, it can ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

In this issue of Open Heart, two complementary contributions examine how emerging visualisation technologies are reshaping ...

Meta's open-source LLaMA models are driving a durable AI moat, powering ad optimization, user growth, and enterprise adoption at scale. AI-driven ad tools like Advantage+ are fueling record ad revenue ...

Sometimes, psychological studies on the same topic show different results. To know what the evidence looks like when the data from all studies on a topic are combined, psychologists often conduct ...