Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, ...
Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...
The confectionery giant has also expanded its relationship with IPG. Even as brands lean into gaming as a way to reach younger consumers, thus far its been difficult to measure the effectiveness of ...
Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...
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