Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...