Market orientation is a company's alignment of strategies with business intelligence derived from assessing customer needs and competitor data. Market orientation involves generating, disseminating ...
A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which ...
Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Khadija ...
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