Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...

Atlanta, GA, Feb. 06, 2024 (GLOBE NEWSWIRE) -- Tree Service Digital is a digital marketing agency with a focus on assisting tree service companies and businesses in scaling their operations. With ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. When people talk about content marketing, they pull up obvious ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Explore how the Clubhouse social media rebranding introduces "Chats," a feature reshaping user interaction and forcing marketers to reevaluate strategies. Clubhouse, known for its real-time audio ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/5f0688/mentos_viral_marke) has announced the addition of the "Mentos Viral ...

Every week, a news story offers another case study in ethics (or lack therein). This week, as in weeks before, it came from Facebook. It feels like every week, a news item emerges that could serve as ...