The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

This year, #RichTok exploded on social media with content creators like Becca Bloom documenting their caviar-coated and Van Cleef-adorned lifestyles for all to see online. Back in September, makeup ...

Makeup lovers, we’ve hit the jackpot. Tidal, Jay-Z’s music-streaming service, is now slaying the makeup game! We can now watch our fave gurus give beauty tutorials on iconic music-video looks on the ...

If you’ve ever tried shopping for Amazon beauty gifts during the holidays, you know it can feel like sensory overload. Every product claims to be a “must-have,” every review feels like a plot twist, ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Money doesn't grow on trees—but it does come from likes. This year, #RichTok exploded on social media with content creators like Becca Bloom documenting their caviar-coated and Van Cleef-adorned ...