Welcome to the Pleasure Store. To celebrate Afternoon Tea Week (like we needed an excuse), Magnum has created three new cake-inspired flavours. And they’re serving them all this week (August 10-16) at ...

If you love chocolate and ice cream, then you’ll definitely love the new flagship Magnum Pleasure Store that officially opened its doors in Singapore on Friday (28 July). The permanent store, located ...

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. An ice cream pleasure store designed by Moschino Creative Director Jeremy Scott offers ...

Pleasure is the essence of Magnum. The Chinese consumers are very hectic and life is becoming more, not less, stressful as the economy is continuing its transition. But pleasure can be found in small, ...