There's a disturbing pattern called “surveillance pricing." ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Online grocery sales continued its meteoric rise in January, jumping 16.6% year over year to $10 billion, marking the sixth month in a row that sales topped $9.5 billion, according to the Brick Meets ...

Add Yahoo as a preferred source to see more of our stories on Google. Trader Joe's grocery aisle - refrina/Shutterstock Trader Joe's is known for creating a stellar experience for customers. From its ...

DUBLIN--(BUSINESS WIRE)--The "United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...