Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” ...