Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...