Opinions expressed by Entrepreneur contributors are their own. The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

Bladen County businesses have the opportunity to learn about the latest strategies in Marketing through a new Lunch and Learn ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

We've entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content ...

First, you walk. Then you run. What if, instead, you learned to dance? While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of ...

There is urgency, sometimes even desperation, to cash in on machine learning (ML) for most marketing teams at telcos today. With tens of millions of subscribers across multiple product lines like ...

Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s ...