Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

While attending the recent OMMA Global Conference in Manhattan, I bumped into a client who asked me about the IAB's online lead generation best practices announced in February 2008. She reminded me ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Your potential lead has interacted with your business, so what do you do next to successfully follow up without jeopardising the opportunity? emedia's latest infographic shows you the 5 best practices ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Demand generation is how marketers generate leads and get them ready to convert. A focus on lead quality is key when it comes to creating demand and generating the leads you'd like to ultimately send ...