B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with ...

Attracting new customers has always been imperative to any business. Add the current complexities of labor and supply chain challenges, increased competition, and inflation cutting into ever-slimming ...

A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its ...

Lead Generation Ads on Reddit moved into public beta this week. The ad format integrated with the AI automation platform Zapier to collect "high-quality leads" signaled by opt-in information provided ...

Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user ...

In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...