In the growing craft beer market, breweries are making their bottles and cans stand out through colorful packaging and distinct graphic designs that draw a customer’s eye. Brewery owners, along with ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
The proliferation of craft beers has yielded a broad mix of art to accompany the scientific brewing process. The canvas? The can itself — or, in the case of bottled beer, the label. Brewers, after all ...
Troegs Brewing Company has a new look. In fact, longtime fans might do a double-take next time they go to purchase their favorite Troegs' beers including Nugget Nectar, Troeganator and Perpetual IPA.
Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...
I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...
Add Yahoo as a preferred source to see more of our stories on Google. A federal proposal would add a front-of-package "nutrition info" box rating saturated fat, sodium and added sugars as low, medium ...
A designer and bath products maker team up use vintage consumer art to sell new items. Nostalgia is a potent aphrodisiac, and nostalgia for times and places that one has not actually experienced has ...